DemandCurveMarketing (DCM) is a team of handpicked technology marketers who breathe technology. Our mission is to enable companies with targeted tech-user intelligence information. Almost every IT company uses a marketing automation platform but what companies tend to lack is the perfect data sourcing partner who doesn’t only deliver data but intelligent and accurate data. IT companies run a daily rat race to sell their products as a replacement of some other product.
It is a no secret that Account Based Marketing (ABM) is leading the game in the Tech-B2B marketing area by its high-value target conversion rates in 2020. ABM not only helps to identify the right audience but also attracts huge revenue for the enterprises where the markets have just begun to function post pandemic. IfContinue reading “Why you MUST add Technographics to your MHAs (Must Have Accounts)”
What is Account Based Marketing? Account based marketing is a strategic approach or different marketing strategy that concentrates resources on a set of target accounts within a market. Account based marketing is normally targeted to enterprise level companies. Marketing to existing customer accounts to encourage upselling and cross-selling is one of the keys to gettingContinue reading “Advantages of Account Based Marketing”